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Investing Essentials

What is diversification?

Last EditedDec 10, 2025|Time to read3 min

Editorial staff, J.P. Morgan Wealth Management

  • Having a diversified investment portfolio means that your money is spread across a variety of investment types and assets.
  • Diversification can help reduce risk by dampening the variability of investment returns.
  • Mutual funds and exchange-traded funds (ETFs) can be investment vehicle options for achieving diversification.

      You may have heard about the importance of a diversified investment portfolio. But what does that really mean?

       

      Diversification definition

       

      Diversification refers to spreading your money across a variety of different investments. Doing so can be a potentially effective way to lower the volatility of returns your portfolio earns, thereby reducing risk. The following are some key ways to achieve diversification.

       

      • By number of holdings: The greater number of positions you own, the more diversified the portfolio. However, keep in mind more isn’t always better. There is such a thing as over-diversification, and at a certain point, you run the risk of spreading your portfolio too thin, thereby diminishing the potential returns of a more concentrated portfolio.
      • By asset class: You can distribute your funds across a mix of stocks, bonds, cash and other investment types.
      • Within asset classes: There are sub-categories within each asset class. For example, you can diversify your stock portfolio by including positions in several sectors, such as financials, energy or health care. Or you can diversify by size, which is indicated by the company’s market capitalization – the number of shares multiplied by the price per share. In a bond portfolio, securities may be differentiated by the time to maturity, credit rating, yield and tax treatment. Municipal bonds are typically exempt from federal taxes and are income tax-free in the issuing state. Conversely, Treasury bonds are usually exempt from state tax.
      • By geographic location: The U.S. offers only around half the investable universe by market capitalization. International investments have the potential to expand your opportunity set.

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      Benefits of diversification

       

      Diversification can serve to support risk and return goals by smoothing out the variability of the return stream. In any given time period, one type of security or asset class will do better than others, but predicting the winner isn’t easy.

       

      Different securities and asset classes may do better or worse in certain economic environments, such as in a recession or period of high inflation. Individual companies can also be affected by both internal fiscal management and market forces. Combining a variety of investments like stocks, bonds, cash and alternative assets can potentially protect you from experiencing a significant drop in the value of your whole portfolio should any one investment perform poorly.

       

      Historically, well-diversified portfolios have offered moderated risk by dampening the variability of returns compared to more concentrated portfolios. You won’t necessarily attain the highest returns this way, but you are more likely to avoid catastrophic lows or intolerable volatility. However, diversification does not guarantee a profit or protect against loss.

       

      The degree to which diversification dials back the risk in your portfolio will largely be driven by the percentage allocated to higher-risk asset classes like stocks. Over time, taking on the risk of owning stocks is typically rewarded by relatively higher expected returns. However, past market performance is no guarantee of future results. Conversely, comparably safe investments – as defined by characteristically low volatility, like cash – historically have provided some of the lowest returns of all asset classes.

       

      Investment vehicles that can offer the benefit of diversification

       

      Pooled investments like mutual funds and exchange-traded funds (ETFs) may offer a way to achieve a diversified portfolio. In both cases, a single purchase can provide exposure to numerous securities.

       

      Both ETFs and mutual funds aggregate pools of money from many investors and use the funds to buy a basket of securities. This can allow you to attain greater diversification benefits for the same dollar amount than if you were to buy individual positions yourself.

       

      Avoid over-diversifying

       

      A carefully constructed portfolio of diversified holdings can help you work toward your financial goals without the undue risk that can come with a concentrated portfolio. It’s important to ensure holdings are materially different from one another. For example, two U.S. stock funds with similar securities will likely offer scant diversification benefits, whereas pairing a stock and a bond fund may more effectively limit risk in your portfolio.

       

      It’s also important to note that if your portfolio has too many holdings the burden of monitoring it may make it difficult to truly assess the efficacy of your asset allocation. As always, the way you allocate your assets should reflect your goals and time horizon for return as well as the level of risk you find acceptable.

       

      Don’t know where to start? A J.P. Morgan advisor can help you find a balance of diversification that suits your risk profile, time horizon and goals.


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      Megan Werner

      Editorial staff, J.P. Morgan Wealth Management

      Megan Werner is a member of the J.P. Morgan Wealth Management (JPMWM) editorial staff. Prior to joining the JPMWM team, she held various freelance, contract and agency positions as a content writer across a range of industries. In addition to cont...

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