Skip to main content

J.P. MORGAN SELF-DIRECTED INVESTINGTrade like the professionals

Now you can trade like the big institutions, with your orders routed to J.P. Morgan’s Institutional Trading business.

Enjoy fast, in-house execution, with price improvement on your trades putting more money in your pocket.

Your interests are our primary focus - we do not receive payment for order flow from market makers.

Invest with us

Save money on stock trades

PRICE IMPROVEMENT97.46%

Percentage of shares in S&P 500 market orders under 2,000 shares executed at prices better than the National Best Bid and Offer.

MIDPOINT OR BETTER90%

Percentage of S&P 500 market orders under 2,000 shares executed at the midpoint or better.

AVERAGE SAVINGS PER ORDER$90.30

Average net price improvement per 1,000 shares for S&P 500 market orders under 2,000 shares.

EXECUTION SPEED0.04 seconds

Average execution speed for S&P 500 market orders under 2,000 shares.

Execution quality statistics for Self-Directed Investing order flow across market centers provided by S3 Matching Technologies, which is a third party that analyzes venue performance across multiple factors. The figures include held market orders sized 1 to 1,999 of S&P 500 stocks only as of the second quarter ending June 30, 2026. Statistics are historical and past performance is not indicative of future performance. The performance metrics are specific to the J.P. Morgan Self-Directed Investing order flow.

Learn more about trade execution

What is the National Best Bid and Offer (NBBO)?

The NBBO reflects the best price displayed for a security across all National Securities exchanges. The National Best Bid is the highest price displayed on an exchange at which a party is willing to buy a security, and the National Best Offer is the lowest price displayed on an exchange at which a party is willing to sell a security.

What is price improvement? What is midpoint or better price improvement?

In some cases, parties may trade at prices more favorable than those displayed on an exchange. When this happens, the investor is said to have received “price improvement,” essentially receiving a discount on the purchase of shares or receiving a premium for the sale of shares. A trade at the midpoint or better means you secured an even more favorable price – i.e., a price at or better than the midpoint between the highest bid and the lowest offer.

 

For example, if a security is bid at $10/share and offered at $11/share, an investor receives price improvement if it sells shares at a price above $10/share or buys shares for a price less than $11/share. The midpoint for this example would be $10.50, so a price at or better than midpoint would mean the investor sold its shares at or above $10.50/share or bought the shares at or less than $10.50/share.

How is the price improvement percentage determined?

Price improvement is the percentage of shares executed at prices better than the best bid or best offer, often referred to as the National Best Bid and Offer (NBBO).

How do you calculate the average savings per order?

The dollar value price improvement is calculated using the average savings in cents per share for eligible trades within the respective order size range multiplied by 1,000.

Earn up to $1,000 when you open and fund an online investing account

Get rewarded when you open and fund a J.P. Morgan Self-Directed Investing account by transferring cash or investments from an eligible external account - including rolling over a 401(k) or other retirement account.

Offer expires 10/21/2026.

Earn up to $1,000 cash bonus

Simplify your investing with powerful tools and intuitive features

Showing slides 1 through 3, selected

Investing insights

Tax-Efficient Investing and Planning Strategies for Affluent Individuals

High-income earners and wealthy families often face hefty tax bills, but there are steps that can be taken to help minimize your tax burden. Discover a few key tax-efficient ideas.

How Can I Utilize Strategic Liquidity When Markets Are Changing?

In an ever-evolving market environment, diverse forms of liquidity are crucial for investors when it comes to staying prepared for the unexpected. Read on to learn more.

4 Ways Market Volatility Can Present An Opportunity for Investors

Market volatility can feel scary, but understanding it can help you make smarter decisions and even spot opportunities.

Bank deposit accounts and related services, such as checking, savings and bank lending, are offered by JPMorgan Chase Bank, N.A. Member FDIC.

The information on this page is not intended to revise or replace the Rule 605 and 606 statistics reports required by the Securities and Exchange Commission for JPMS.

LEARN MORE ABOUT OUR FIRM AND INVESTMENT PROFESSIONALS AT FINRA BROKERCHECK.

To learn more about J. P. Morgan’s investment business, including our accounts, products and services, as well as our relationship with you, please review our J.P. Morgan Securities LLC Form CRS (PDF) and Guide to Investment Services and Brokerage Products.

Images on the page are hypothetical and for informational purposes only. Screen images are simulated.

Investing involves market risk, including possible loss of principal, and there is no guarantee that investment objectives will be achieved. Past performance is not a guarantee of future results.

JPMorgan Chase and its affiliates do not provide tax, legal or accounting advice. This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for tax, legal or accounting advice. You should consult your personal tax, legal and accounting advisors for advice before engaging in any transaction.

Asset allocation/diversification does not guarantee a profit or protect against a loss.

Bank deposit accounts, such as checking and savings, may be subject to approval. Deposit products and related services are offered by JPMorgan Chase Bank, N.A. Member FDIC.

Chase Mobile® app is available for select mobile devices. Enroll in Chase Online℠ or on the Chase Mobile® app. Message and data rates may apply.

J.P. Morgan Wealth Management is a business of JPMorgan Chase & Co., which offers investment products and services through J.P. Morgan Securities LLC (JPMS), a registered broker-dealer and investment adviser, member FINRA and SIPC. Insurance products are made available through Chase Insurance Agency, Inc. (CIA), a licensed insurance agency, doing business as Chase Insurance Agency Services, Inc. in Florida. Certain custody and other services are provided by JPMorgan Chase Bank, N.A. (JPMCB). JPMS, CIA and JPMCB are affiliated companies under the common control of JPMorgan Chase & Co. Products not available in all states.

INVESTMENT AND INSURANCE PRODUCTS ARE:

  • NOT FDIC INSURED
  • NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
  • NOT A DEPOSIT OR OTHER OBLIGATION OF, OR GUARANTEED BY, JPMORGAN CHASE BANK, N.A. OR ANY OF ITS AFFILIATES
  • SUBJECT TO INVESTMENT RISKS, INCLUDING POSSIBLE LOSS OF THE PRINCIPAL AMOUNT INVESTED
J.P. Morgan Wealth Management logo, links to Investments

Planning and investments

Whether you choose to work with an advisor and develop a financial strategy or invest online, J.P. Morgan offers insights, expertise and tools to help you reach your goals.

Invest with our advisors

Work 1:1 with a J.P. Morgan Advisor virtually or in your Chase branch to build a personalized financial strategy based on what’s important to you, starting with a minimum investment of $25,000.

J.P. Morgan online investing

Easily fund, research, trade and manage your investments online all conveniently in the Chase Mobile® app or at chase.com. J.P. Morgan online investing is the easy, smart and low-cost way to invest online. Check here for the latest J.P. Morgan online investing features, offers, promotions and coupons.

Investment tools & resources

Our calculators are here to help you analyze your numbers and ensure you're on the path to meeting your financial goals.

Retirement planning

Planning for retirement can start at any point in your life. Whether you prefer to independently manage your retirement planning or work with an advisor to create a personalized strategy, we can help. Roll over your 401(k) from your previous employer and compare the benefits of General Investment, Traditional IRA and Roth IRA accounts to decide which is right for you.

Education planning

Funding for education can come from any combination of options and a J.P. Morgan Advisor can help you understand the benefits and disadvantages of each one. Compare among 529 Plans, custodial accounts, financial aid and other education options to help meet your college planning goals.

Wealth Plan

When planning for your future, J.P. Morgan Wealth Plan can help focus your efforts on achieving your financial goals. Through Wealth Plan, you can connect with an advisor to help you create a plan, adjust your financial strategy, and track your progress. 

Investing insights

Stay in The Know by exploring articles and videos on market trends, research and financial planning.

Other Products & Services :