WealthFocus

The impact of holding a concentrated stock position

Last EditedOct 27, 2026|Time to read3 min

Managing Director, Head of Wealth Planning and Advice, J.P. Morgan Wealth Management

  • A concentrated stock position means you have a large portion of your investment portfolio in a single stock.
  • These large holdings can add concentration risk to your portfolio and may be difficult to sell, even when the stock is publicly traded.
  • If you are looking to diversify, an advisor can help you evaluate ways to address your concentrated position.

      If you have a large portion of your investment portfolio in a single stock, you have a concentrated stock position. Company founders, board members, senior management and other employees who are compensated in company stock often end up with concentrated positions. Investors can also amass shares over time or inherit a large position in a single stock.

      These large holdings can add concentration risk to your portfolio and may be difficult to sell, even when the stock is publicly traded. If you are looking to diversify – that is, to sell some or all of your concentrated position to buy other investments – it’s important to speak with an advisor and ask yourself the following questions:

      Is the average daily trading volume high enough to diversify?

      If the stock you hold has high daily trading volume, the simplest option may be an outright sale. You can sell your entire position at once if there is enough demand, or you can sell gradually and look for attractive price points.

      Sometimes your position – especially if you are a founder or other large holder – is far larger than the average daily trading volume. Many diversification techniques require enough market demand to support the sale. If the stock doesn’t have enough trading volume, a secondary offering or block sale might be an option to discuss with your advisor.

      Company executives, board members and large shareholders should always consider insider trading rules and company policies, which may place conditions on when and how they can sell. Discuss your portfolio goals and alternatives with your advisor to help you comply with these rules.

      Get up to $1,000

      When you open a J.P. Morgan Self-Directed Investing account, you get a trading experience that puts you in control and up to $1,000 in cash bonus.

      If volume is available, how can I sell my stock?

      The simplest approach is an outright sale, and there are several ways to do it. You can sell your entire position at once, assuming the volume will support the trade; sell over time, looking for attractive price points; or – especially if you are an “insider” of the company or otherwise concerned about insider trading liability – sell under a Rule 10b5-1 trading plan.

      What is a Rule 10b5-1 plan?

      A 10b5-1 plan allows a corporate insider, such as an executive or board member, to instruct a counterparty, such as J.P. Morgan, to sell company shares under specific parameters like price, timing, amount or other conditions, as set forth in the predetermined plan.

      The plan must be adopted at a time when you are not aware of material nonpublic information. When the counterparty later executes sales under a qualifying plan, you may have an affirmative defense to insider trading liability, subject to applicable requirements. A 10b5-1 plan can also force you to follow a disciplined sales approach, helping take emotion out of your decisions.

      If you think you might be interested in a 10b5-1 plan for your company stock, you can coordinate with a J.P. Morgan professional and your independent legal advisors.

      What else can I consider for a concentrated stock position?

      If you don’t want to pursue an outright sale, or market demand won’t allow it, your advisor can discuss other options, such as exchange funds, charitable remainder trusts, employee stock ownership plans, charitable contributions, block trades or secondary offerings. You can also consider derivative-based strategies, depending on your goals and whether they make sense in light of the rest of your portfolio. Finally, depending on the stock’s characteristics, you might qualify for a “qualified small business stock” exclusion from some or all capital gains.

      If you have questions about these techniques or your concentrated position more broadly, contact a J.P. Morgan professional.

      Invest your way

      Not working with us yet? Find a J.P. Morgan Advisor or explore ways to invest online. 

      Adam leads J.P. Morgan Wealth Management's Wealth Planning and Advice team, which is responsible for wealth planning, thought leadership and strategic planning for individual clients. This national group of former practicing lawyers, CPAs, Certifi...

      What to read next

      Get up to $1,000

      When you open a J.P. Morgan Self-Directed Investing account, you get a trading experience that puts you in control and up to $1,000 in cash bonus.

      Planning and investments


      Whether you choose to work with an advisor and develop a financial strategy or invest online, J.P. Morgan offers insights, expertise and tools to help you reach your goals.

      Invest with our advisors


      Work 1:1 with a J.P. Morgan Advisor virtually or in your Chase branch to build a personalized financial strategy based on what’s important to you, starting with a minimum investment of $25,000.

      J.P. Morgan online investing


      Easily fund, research, trade and manage your investments online all conveniently in the Chase Mobile® app or at chase.com. J.P. Morgan online investing is the easy, smart and low-cost way to invest online. Check here for the latest J.P. Morgan online investing features, offers, promotions and coupons.

      Investment tools & resources


      Our calculators are here to help you analyze your numbers and ensure you're on the path to meeting your financial goals.

      Retirement planning


      Planning for retirement can start at any point in your life. Whether you prefer to independently manage your retirement planning or work with an advisor to create a personalized strategy, we can help. Roll over your 401(k) from your previous employer and compare the benefits of General Investment, Traditional IRA and Roth IRA accounts to decide which is right for you.

      Education planning


      Funding for education can come from any combination of options and a J.P. Morgan Advisor can help you understand the benefits and disadvantages of each one. Compare among 529 Plans, custodial accounts, financial aid and other education options to help meet your college planning goals.

      Wealth Plan


      When planning for your future, J.P. Morgan Wealth Plan can help focus your efforts on achieving your financial goals. Through Wealth Plan, you can connect with an advisor to help you create a plan, adjust your financial strategy, and track your progress. 

      Investing insights


      Stay in The Know by exploring articles and videos on market trends, research and financial planning.

      Other Products & Services :