Investing preferences of Black and Hispanic respondents
Editorial staff, J.P. Morgan Wealth Management
We asked more than 2,000 survey respondents across race, gender and wealth levels to share their thoughts about investing today. The J.P. Morgan Wealth Management Diverse Investor Study found that our backgrounds and experience do lead to differences in our attitudes toward investing.
For Black and Hispanic survey respondents, one of the main reasons they invest is to give their children a better life.
Not only do Black and Hispanic respondents want to build a legacy – they want to invest with purpose.
Black and Hispanic respondents care more about the social impact of the companies they invest in, including companies that…
…promote gender and racial equity and diversity
…are women-owned, started and/or operated
…have a positive environmental impact – go green!
…are Black, Indigenous and People of Color (BIPOC)-owned, started and/or operated.
See more of the diverse investor study here.
Methodology
The J.P. Morgan Wealth Management Diverse Investor Study was conducted April 26 – May 9, 2022. The results are based on a nationally representative sample of 2,014 general population American adults aged 25 to 64 with investable assets, including oversamples for both Black and Hispanic Americans (692 White respondents, 594 Black respondents, 624 Hispanic respondents, and 58 Asian respondents). Respondents were interviewed online in English and Spanish. J.P. Morgan Wealth Management was not identified as the survey sponsor.
Editorial staff, J.P. Morgan Wealth Management
