Financial preferences of women
Editorial staff, J.P. Morgan Wealth Management
We asked more than 2,000 Americans across race, gender and wealth levels to share their thoughts about investing today. The J.P. Morgan Wealth Management Diverse Investor Study found that women’s unique experiences do lead to differences in our attitudes toward investing.
Women survey respondents are optimistic about their financial situation compared to five years ago – and their confidence is encouraging.
But women respondents more often say they have a hard time finding information about investments.
Related, women respondents are more cautious than men when it comes to their investment strategy.
For example…
More women respondents than men have created a will that outlines their distribution of wealth and final wishes.
Amid an ocean of investing resources, the wealth management industry has not met the unique priorities and needs of women.
J.P. Morgan has created our Women and Investing resource hub to help women best navigate their financial futures. Additionally, we continue to host local educational seminars across the country.
See more of the diverse investor study here.
Methodology
The J.P. Morgan Wealth Management Diverse Investor Study was conducted April 26 – May 9, 2022. The results are based on a nationally representative sample of 2,014 general population American adults aged 25 to 64 with investable assets, including oversamples for both Black and Hispanic Americans (692 White respondents, 594 Black respondents, 624 Hispanic respondents, and 58 Asian respondents). Respondents were interviewed online in English and Spanish. J.P. Morgan Wealth Management was not identified as the survey sponsor.
Editorial staff, J.P. Morgan Wealth Management
