Be a hedgehog
Maintaining a singular focus can drive your business forward with clear motivation and intent. Learn the ways of the hedgehog in this video.
Estimated time: 2m
Collins has another concept that's useful for entrepreneurs. It comes from an ancient saying: "The fox knows many things, but the hedgehog knows one big thing."
In other words, put your energy behind one deep passion that you're exceptionally good at and use that to drive the economic engine of your business. Rather than trying to be everything to everyone, the hedgehog seizes on a clarifying advantage, knowing that is the path to its greatest potential.
Is the fox more ambitious? Maybe. But the hedgehog is undeterred by distractions.
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