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Get strategic about cash flow

 

Learn the basics of balancing cash flow and how to apply best practices to your own business.

 

5–20 min. per chapter

 

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What this course covers

 

  • Strategies to help you earn more and spend less
  • How to analyze complex expenses, including vendors
  • The four types of customers every business needs
  • How to position yourself in the market and price effectively

Tools

 

  • Effective pricing calculator
  • Map your competitors worksheet
  • Analyze vendor relationships worksheet
  • Map your cash flow tool

Course outline

 

Every business is built on money. For your business to succeed, you need more cash flowing in than flowing out. This course will help you understand key concepts around cash flow and strategies to manage your expenses and revenue. Use the included tools to apply what you learn to your own business.

 

Designed for business owners and startups at every phase, this course is for people of all skill levels.

Chapter 1: What is cash flow?

 

Key concepts

  • The basics of cash flow
  • Understanding inflows and outflows

 

Est. time to complete: 6 min.

Chapter 2: Why is cash flow important?

 

Key concepts

  • Seasonal cash fluctuations
  • Cash buffer days
  • Managing upturns and downturns

 

Est. time to complete: 6 min.

Chapter 3: Maximize cash in

 

Key concepts

  • Revenue streams
  • Effective pricing
  • Collecting on sales

 

Est. time to complete: 12 min.

Chapter 4: Know your competition

 

Key concepts

  • Analyzing competitors
  • Differentiating your business
  • Your business’s value

 

Est. time to complete: 9 min.

Chapter 5: Segment your customers

 

Key concepts

  • The four types of customers
  • Finding your dream customer
  • Customer segment overlap

 

Est. time to complete: 8 min.

Chapter 6: Minimize cash out

 

Key concepts

  • Evaluating suppliers
  • Strategic approaches to inventory
  • Building efficient teams
  • Using space wisely

 

Est. time to complete: 5 min.

Chapter 7: Analyze vendor relationships

 

Key concepts

  • Determining the value of vendors
  • Managing vendor expenses

 

Est. time to complete: 20 min.

Chapter 8: Map your business cash flow

 

Key concepts

  • Fluctuations in inflows and outflows
  • Balancing cash flow through the year

 

Est. time to complete: 15 min.

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