Course: Getting strategic with cash flow

Part 2

8 minute read

Chapters

Next-level segmenting

You can further consolidate and sharpen your segmenting efforts when you create marketing personas for different customer types. Consider all the pain points, psychological motivations and social pressures that make your customers tick. Consider the following whiteboard, team exercise.

Example of a whiteboard team exercise showing pain points, psychological motivations and social pressures that make your customers tick.

Text version of “whiteboard exercise” graphic , Opens overlay

Also apply these learnings to your brand development and messaging. Strategic business marketing will be discussed further in the marketing pillar.