Assemble a SWOT team
A SWOT (strengths, weaknesses, opportunities and threats) analysis is a planning activity that can help you sharpen your purpose, mission and vision.
Activity
Estimated time: 30m
Together with a group of people affiliated with your business, think through your business's strengths and weaknesses, possible opportunities, and external threats that could undermine your success.
01. Internal factors
List strengths and weaknesses, then order them from most to least important.
Strengths
Weaknesses
Step 1 of 2 Next: External considerations
02. External considerations
List opportunities and threats, then order them from most to least important.
Opportunities
Threats
Step 2 of 2 Previous: Internal factors
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