Assemble a SWOT team
A SWOT (strengths, weaknesses, opportunities and threats) analysis is a planning activity that can help you sharpen your purpose, mission and vision.
Estimated time: 30m
Together with a group of people affiliated with your business, think through your business's strengths and weaknesses, possible opportunities, and external threats that could undermine your success.
01. Internal factors
List strengths and weaknesses, then order them from most to least important.
Step 1 of 2 Next: External considerations
02. External considerations
List opportunities and threats, then order them from most to least important.
Step 2 of 2 Previous: Internal factors
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