How Shanice Sampson is making her (beauty) mark on the skincare industry 

IN SHORT 

SIOBHAN SKIN: A woman- and Black-owned line of luxury skincare for women 35 plus       

OWNER SHANICE SAMPSON: Left her real estate career, mid-Covid, to found her company  

WHAT’S IN A NAME?: Siobhan is Shanice’s middle name; it’s pronounced SHIH-vahn  

MISSION: Help women embrace their natural beauty 

HOW WE HELP: Tap to Pay on iPhoneBB_TapToPay_BB0071 a feature within the Chase Point of Sale (POS)℠ app chase-pos-app, gives her the ability to take in-person payments with just her phone and get fast fundingsame-day-deposits-bb000005 to help with cash flow

 

From licensed real estate agent to licensed esthetician 

Shanice Sampson was working as a real estate professional when Covid-19 changed the world. As the real estate market struggled, Shanice understood it was time to make a professional pivot.   

She wanted to create her own luxury skincare line for women 35 plus. Having struggled with skin issues herself, she never found a product that met her needs and, at the same time, was safe for the environment.  

Shanice’s path to entrepreneurship began with a personal reinvention. She returned to school and became a licensed esthetician.   

In 2021, she began testing and planning, using her friends and family as test clients. She spent time perfecting formulations with natural ingredients to suit every skin type. 

Two years later, she launched Siobhan Skin, a woman- and Black-owned business in Atlanta, Georgia. Shanice began by showcasing her products at luxury beauty conferences and trunk shows. Even with limited marketing resources, Siobhan Skin established its rightful place among other upscale lines.  

 

Lipstick optional: Helping women embrace their natural beauty

Running a business during and in the aftermath of a pandemic isn't for the faint of heart. But Shanice works with the conviction that her business’ mission differentiates Siobhan Skin.    

Every product, from her serums to moisturizers, uses high-quality, cruelty-free ingredients that nourish and replenish. By restoring health to customers' skin, Shanice helps women embrace their natural beauty. And that earns their loyalty.   

Shanice knew she had succeeded when one customer, Yasmine, shared her story. After using the line, Yasmine discovered an inner glow. She gained the confidence to do away with makeup altogether.  

 

 

"The most convenient thing that ever happened to me” 

For her conference appearances, Shanice needed a reliable payment processor. Having been a Chase customer since college, Chase Payments Solutions℠ was an easy choice.   

The ability to accept payments on the go is essential at exhibits, where long lines can end a sale before it happens. Shanice uses Tap to Pay on iPhone, a feature within the Chase POS app, to take contactless payments. She says she appreciates that it connects to her business banking account, giving her fast access to her funds at no extra cost (as soon as the same day).

"Tap to Pay on iPhone was the most convenient thing that ever happened to me," she said. "All you need is a phone. It’s very professional. It records all payments and sends customers a receipt. The transaction rate is great, too.”

 

A payments provider for the future

Shanice has ambitious plans. She’ll continue marketing in upscale venues while she works on her long-term goals to introduce new products and break into national retail and men’s skincare.  

Chase Payment Solutions will remain her payments provider. 

“It's improved customer satisfaction and operational efficiency,” she said, “and it has ultimately contributed to the success and growth of my skincare brand.” 

 

Business tips from a “skinfluential” leader   

• Dive in: If you want to start a business, just take the first step, said Shanice. Even a small move has the power to build big momentum.  
• If you’re a premium brand, act like it: Use superior products and packaging and establish a presence in upscale environments to earn a spot in the upscale market.   
• Be customer obsessed: Focus on the customer experience at every stage of their journey, making it easy to shop. Chase Payments Solutions contributes by removing friction from payments.   
• Work with a reliable bank: Shanice credits part of her success to Chase’s reliable services, innovative solutions and exceptional customer support. 
• Leverage tech: With a growing customer base, Siobhan Skin plugs into leading business management software, including the Chase POS system. It helps her maintain her product catalog and track inventory in one place. 

To sign up for Chase Payment Solutions, reach out to a Payments Advisor at 1-877-843-5690 or connect with us here.