Retailer Meredith Jaye uses Chase Customer Insights to gain efficiencies and grow sales
Presented by Chase Payment Solutions®.
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Key takeaways
- Retailer Meredith Jaye Boutique leveraged Chase Customer Insights business analytics to identify shopping patterns and trends that helped inform their business decisions.
- With clearer insights into where and when customers shop, the retailer could tailor promotions and outreach to the right audiences, helping increase retail sales and improve marketing ROI.
- Access to analytics through their payments provider helped Meredith Jaye compete with larger retailers, align business decisions and improve margins without the cost of enterprise data platforms.
About Meredith Jaye Boutique
A true family business, the Meredith Jaye boutique takes its name from the daughters of husband and wife owners, Cullen and Kim Fuller, who chose a combination of their middle names as the namesake of the brand. For 22 years, the boutique has been a go-to destination for fashion-forward shoppers with a vast selection of clothing, accessories and home decor pieces. From timeless classics to trendy must-haves, Meredith Jaye has something for every style and occasion.
The Challenge
Having banked with Chase for years, Cullen moved the boutique’s payment processing services to Chase. “We had our personal accounts with Chase and wanted to align it with the business.” As a growing business, Meredith Jaye also had a need for affordable customer analytics, which are not readily available to small businesses.
The results from using Chase Customer Insights
After switching to Chase Payment Solutions, the customer found Chase Customer Insights to be a game changer. Competing with national retailers, they were surprised that the business analytics tool delivered the kind of insights they had assumed only large companies could access through enterprise solutions. With the tool, they now track sales performance, understand when and how customers shop, and manage key revenue and cost levers — pricing, marketing, product mix, and labor scheduling — more effectively.
“I’m raising my price points, getting more sales per square foot, I’m lessening my labor load.”
Cullen described the customer data platform as an “absolute godsend,” crediting Chase Customer Insights also made him a better business owner, allowing the business to run more efficiently as it expands. “It has completely aligned marketing, buying and labor scheduling and put a quantitative backstop to all of those functions.”
The insights and recommendations provided by Chase Customer Insights positively impacted Meredith Jaye with real-time allocation of resources. For instance, by understanding store traffic patterns, the boutique was better able to allocate staffing and save 20% on weekly payroll.
“I’m getting data that would essentially cost me thousands of dollars to obtain elsewhere. It makes more money, drives positive margins and is free.”
Cullen Fuller of Meredith Jaye uses Chase Customer Insights
Customer Story
Transforming a dream into a local staple is no small feat. It takes passion, hard work and a touch of magic to turn an idea into a thriving reality. Meredith Jaye was inspired by a ski vacation to Telluride, Colorado.
While exploring the town, Kim and Cullen Fuller stumbled upon a quaint children’s boutique and decided to buy what Cullen described as a “guilt gift.” Inspired by the colorful look and feel of the boutique, Kim explained, “If I had a store, this is the kind of vibe I would be looking for.”
While the Fullers had limited knowledge of building a retail store, their vision and Kim’s prior retail experience helped propel them forward, and within 5 months, their first location opened. Now 22 years later, Meredith Jaye has become a staple in Chicago with multiple locations.
Learn more about Chase Payment Solutions
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