Course: Getting strategic with cash flow

Holiday Town celebrates the seasons

Remember Holiday Town? The costume and party supply store that Marsha owns.

While holidays and birthdays routinely bring in customers to this costume store year-round, Halloween is the store’s busiest season and is essential to its financial success.

Different times of the year call for different “flow” needs. To plan for the future, it's important for a business to keep track of these fluctuations.