
Once I found my why, I was good to go. Each time out, the moment I understood what I was doing and why I was doing it was the moment I was finally able to make something happen.
Daymond John, “The People’s Shark”
Founder and CEO of FUBU
To build a business with staying power, you need to know why you’re doing it in the first place.
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Estimated time: 2m
Too many people say they're in business to make money. If that's all you care about, chances are you'll struggle. Why? Chasing money can distract you from what your business really needs.
There's a reason you started this business. And that reason is the fuel you need to keep rising. So, what recharges your engine? What sparks that voice inside of you that says this business idea is too good to pass up? What makes you jump up and say, "Let's get to work!" each day? Maybe your "why" is about family or your community.
Maybe you've turned a passion project into a living. Whatever your "why" is, that's what's going to help you turn your start-up into a business that lasts.
Once I found my why, I was good to go. Each time out, the moment I understood what I was doing and why I was doing it was the moment I was finally able to make something happen.
Daymond John, “The People’s Shark”
Founder and CEO of FUBU
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