Turn the flywheel
Keep your business moving one small push at a time. In this video, you'll learn how even daily tasks can build momentum for bigger changes.
Estimated time: 2m
In his books Good to Great and Turn the Flywheel, business guru Jim Collins talks about the "flywheel effect." It's a concept used in car motors and other machines to store energy and keep things running smoothly. Picture a big wheel outside of an old mill: heavy, large and hard to turn.
Your business also has a flywheel. You're probably in the early stages of getting it moving. But every problem you solve or piece of infrastructure you put in place is a push on that wheel. The more you do, the faster it turns. And the magic of the flywheel is this: Early pushes in the right direction help you turn the wheel faster, and once you have momentum, you won't have to push so hard to keep the business running. Your time and energy can go into new ideas or special projects.
You can grow. Remember, no single action, whether you're turning a flywheel or working on your business, results in success. You don't need to go big all at once. Do the little things that add up to make the next — and bigger — success possible.
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