It's important to cultivate a network of influencers who are connected across multiple industries and communities.
These people can add significant value to your business because they can connect you with problem solvers and opportunity engines. For example, realtors are often extraordinarily effective connectors. Technicians, painters, inspectors, landscapers, lenders, title companies and more — each of those people in the realtor's network can help them get their work done, and the realtor can be a source of referrals for each business.
Who are the connectors in your world? Who shares a lot of the same customers or offers complementary services? Who does your target market listen to or trust? Who might need your help as much as you need theirs? By making a point to cultivate relationships, you can grow your circle of opportunities.