It's important to cultivate a network of influencers who
are connected across multiple industries and communities.
These people can add significant value to your business
because they can connect you with problem solvers and
opportunity engines. For example, realtors are often
extraordinarily effective connectors. Technicians, painters,
inspectors, landscapers, lenders, title companies and more
— each of those people in the realtor's network can help
them get their work done, and the realtor can be a source of
referrals for each business.
Who are the connectors in your world? Who shares a lot of the
same customers or offers complementary services? Who does your
target market listen to or trust? Who might need your help as
much as you need theirs? By making a point to cultivate
relationships, you can grow your circle of opportunities.