Alert Message Please update your browser.

We don't support this browser version anymore. Using an updated version will help protect your accounts and provide a better experience. 

Update your browser

Please update your browser.

We don't support this browser version anymore. Using an updated version will help protect your accounts and provide a better experience.

Update your browser

Close

We’ve signed you out of your account.

You’ve successfully signed out

We’ve enhanced our platform for chase.com. For a better experience, download the Chase app for your iPhone or Android. Or, go to System Requirements from your laptop or desktop.

Foundations for Business Growth

Business model canvas

Taking a holistic view of your business can help you make strategic decisions. This activity will help you describe your business as it is today and evaluate what could change for the better.

Activity

Estimated time: 45m

Note: The video uses brightly colored animated illustrations. Upbeat background music plays.

On screen: A small business owner works on a desktop computer in her office. She types on a keyboard and moves a computer mouse.

On screen: Reading Your Business Model Canvas.

Note: An unseen announcer provides narration.

Announcer: Want to make better strategic decisions for your business? The Business Model Canvas can help.

On screen: An aerial view of the office shows the Business Model Canvas list of nine elements written on individual floor tiles. As the business owner swerves her chair around the office, different tiles become highlighted.

On screen: 'My Business Model Canvas:'

  • Partners.
  • Activities.
  • Value propositions.
  • Customer relationships.
  • Customer segments.
  • Resources.
  • Channels.
  • Cost structure.
  • Revenue streams.

Announcer: This simple tool is made up of nine fundamental elements - customer segments, relationships and channels, key partners, activities, and resources. Your cost structure and revenue streams and, at the heart of the canvas, your value propositions.

On screen: 'The Business owner's "Business Model Canvas" shows eight of the nine important segments filled in with headings and bullet points. Her "Partners" segment is filled in to show:'

  • Top partners and/or suppliers are venues and entertainment companies;
  • Key resources acquired are service providers who offer complementary services;
  • Vital activities include community organization.
'Her "Activities" segment shows:'
  • A Value proposition is customer interaction;
  • Distribution channels include community service days, and a craft fair;
  • Customer relationships involve customer interaction.
'Her "Value propositions" segment shows:'
  • Delivered value is connecting people to each other and a world of ideas;
  • Met customer needs includes a chance to have fun, be part of the community and do good.
  • Products (and/or) services offered to each customer segment includes entry into the arts and entertainment world of the city.
'Her "Customer relationship" segment shows:'
  • Customer segments expect high-touch service;
  • (Information about established expectations is not filled in);
  • Customer relationships cost indicates that customer care is a significant cost.
'The segment marked "Customer segments" shows:'
  • Created value for affluent people who want to do good;
  • Most important customers are civic-minded women.
'The "Resources" segment shows:'
  • A value proposition requirement is entertainment;
  • A distribution channel requirement is ticket sales;
  • A customer relationship requirement is community relationships.
'The "Channels" segment shows:'
  • Of customer-preferred channels, customers respond most to email;
  • The current channel website provides basic information;
  • Most effective are phone calls, which drive biggest sales and reservations.
'The "Revenue streams" segment shows:'
  • Customers are willing to pay top dollar for major events;
  • (The bullet point for the heading, "Paying customers feel they get…" is not filled in);
  • The current customer payment method is primarily in-person or by phone (credit card, cash, or check);
  • Preferred customer payment method is that many customers ask for online payment options.

Announcer: By filling in and comparing these sections, you can quickly assess your business model and check to see if there are any disconnects that need fixing.

On screen: Distribution channel doesn't provide an expected value from revenue.

On screen: Two pieces of information from the Business Model Canvas are highlighted. "Craft fairs" gets connected to "Paying customers feel they get…" The latter is updated to read, "Paying customers feel they get prestige and access to other elites."

On screen: Expectations and important customers don't match.

On screen: 'Two more pieces of information from the Business Model Canvas are highlighted. "Established Expectations – A curated experience" gets connected to a new bullet point under "Most important customer." The new bullet point reads: "Retired professional who expect low cost."'

On screen: Room to improve methods.

On screen: Two more pieces of information from the Business Model Canvas are highlighted. "The current customer payment method is primarily in-person or by phone (credit card, cash, or check)" gets connected with "Preferred customer payment method is that many customers ask for online payment options."

Announcer: Much simpler than a traditional business plan, the Business Model Canvas can be your roadmap to success.

On screen: "The business owner's desktop monitor displays a webpage labeled "Business Model Canvas." It reads: "Your next-level business. Taking a holistic view of your business can help you make strategic decisions. This activity will help you describe your business as it is today and evaluate what could change for the better." The page's first activity is titled "Partners" and it shows a series of questions with fillable fields in which to answer. Next, the computer monitor displays a graph showing a significant rise in sales."

On screen: Chase for Business (registered trademark.)

Logo: The Chase octagon symbol.

<div class="business-model-canvas-results__my-canvas"> {{#ifEquals status "error"}} <div class="business-model-canvas-results__my-canvas__error / container gx-xl-0"> <div class="row"> <div class="col"> {{!-- <h1 class="business-model-canvas-results__error__header"></h1>--}} <p class="business-model-canvas-results__my-canvas__error__description">Go back and fill in the components of your Business Model Canvas to get a holistic view of your business</p> <a href="business-model-canvas" class="btn btn-primary / chaseanalytics-track-link / " rel="noopener nofollow" data-pt-name="bmcr-revise-answers">Revise Answers</a> </div> </div> </div> {{else}} <div class="row"> <div class="col"> <h2 class="business-model-canvas-results__my-canvas__header">My Business Model Canvas</h2> </div> <div class="col"> <div class="business-model-canvas-results__my-canvas__download"> <p>Download as: <a onclick="SavePDF.default('.business-model-canvas-results__save');" href="#" data-pt-name="bmc-dwnld-pdf">PDF</a> | <a onclick="SaveImage.default('.business-model-canvas-results__save');" href="#" data-pt-name="bmc-dwnld-jpg">JPG</a></p> </div> </div> </div> {{#each statements}} {{#ifEquals @index 0}} <div class="row gx-0"> {{/ifEquals}} {{#ifEquals @index 5}} </div> <div class="row gx-0"> <div class="col gx-0"></div> {{/ifEquals}} {{#ifEquals @index 7}} </div> <div class="row gx-0"> {{/ifEquals}} {{!-- {{> canvas-card}}--}} <div class="col-12 col-lg gx-0"> {{!-- INDEX: {{@index}}--}} <div class="canvas-card"> <div class="canvas-card__header"> <h3>{{{header}}}</h3> <a href="business-model-canvas.htm#{{@index}}" class="canvas-card__header__edit chaseanalytics-track-link" rel="noopener nofollow" data-pt-name="bmcr-edit-section"></a> </div> <div class="canvas-card__body"> {{#each topics as |topic|}} <h4 class="canvas-card__title">{{{topic.title}}}</h4> <ul class="canvas-card__content-list"> {{#each topic.content as |content|}} <li class=""><span aria-hidden="true" class="dot"></span>{{{content}}}</li> {{/each}} </ul> {{/each}} </div> </div> </div> {{#ifEquals @index 5}} <div class="col gx-0"></div> {{/ifEquals}} {{#ifEquals @index 6}} <div class="col gx-0"></div> {{/ifEquals}} {{#ifEquals @index 9}} </div> {{/ifEquals}} {{/each}} {{/ifEquals}} </div>

Business Checking


Chase offers a wide variety of business checking accounts for small, mid-sized and large businesses. Compare our business checking solutions and find the right checking account for you.

Business Loans


Finance your small business with business loans from Chase. Find a variety of financing options including SBA loans, commercial financing and a business line of credit to invest in the future of your business.

Business Credit Cards


Find and apply for the Ink business credit card best suited for your business. Compare the benefits of the Ink business credit cards.

Payment Solutions


Accept debit and credit cards with safe, secure, and convenient Payment Solutions from Chase anywhere you do business – online, in-store, and on the go. Visit our Developer Center to find Payments APIs, developer tools, and documentation.

Business Savings


Chase offers a variety of business savings accounts including Total Savings, Premier Savings and a business CD. Compare savings accounts and find the right business savings account for you.

Business Debit Cards


More convenient than cash and checks - money is deducted right from your business checking account. Make deposits and withdrawals at the ATM with your business debit card. Save time every month with recurring payments.

Commercial Banking


Commercial Banking provides businesses with annual revenues ranging from $20 million to more than $2 billion with a range of domestic and international solutions including investment banking and asset management - designed to help you achieve your business goals.

Business Services


We're here to help with your business banking needs. From payment processing to foreign exchange, Chase Business Banking has solutions and services that work for you.

Retirement Plans


Help your employees plan, save, and invest for their future with 401(k) plan solutions. J.P. Morgan’s low cost retirement plans are built for you and your employees.

For informational/educational purposes only: The views expressed in this educational website and associated resources may differ from those of other employees and departments of JPMorgan Chase & Co. Views and strategies described may not be appropriate for everyone and are not intended as specific advice/recommendation for any individual. Information has been obtained from sources believed to be reliable, but JPMorgan Chase & Co. or its affiliates and/or subsidiaries do not warrant its completeness or accuracy. You should carefully consider your needs and objectives before making any decisions and consult the appropriate professional(s). Outlooks and past performance are not guarantees of future results. Participants compensated.

JPMorgan Chase Bank, N.A. Member FDIC. Equal Opportunity Lender

Member FDIC

 Equal Housing Lender

Start of overlay

End of overlay
Start of overlay

You're now leaving Chase

Chase's website and/or mobile terms, privacy and security policies don't apply to the site or app you're about to visit. Please review its terms, privacy and security policies to see how they apply to you. Chase isn’t responsible for (and doesn't provide) any products, services or content at this third-party site or app, except for products and services that explicitly carry the Chase name.

End of overlay