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Marketing in a digital world: Topic 2
Where your customers are
Be online where and when your customers need you.
Every day, countless social media posts and webpages go live, newsletters are emailed, videos get uploaded, promotional texts are sent and products go up on eCommerce sites.
You can’t be everywhere at once, but you can find pockets of opportunity. The key is knowing where your customers are, how they use digital spaces and what sparks their interest.
