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Where your customers are

Social media: Keeping it real with your customers

Each platform has its own culture and “rules” about how you show up in those spaces. Analyze your needs to see where you fit best.


Estimated time: 30m

Nearly all your customers are on at least one of the following: Facebook, Twitter, Instagram, TikTok or LinkedIn. And many others regularly visit Pinterest, Reddit, YouTube, Discord and other sites. Unless you have a full-time social media staffer, you can’t be everywhere. You have to choose.

Where do your customers spend time on social media? Which social platforms match the vibe of your business? For example, if you’re a B2B company, LinkedIn is the place to be. But if you’re selling trendy apparel, LinkedIn is not where you want to invest your time. Instagram or TikTok might be your showroom.

Tip: Create moments. How can you authentically shape an experience? How can you tap into what your customers are seeing and feeling in the world right now? There’s no guarantee that you’ll go viral, but if you put yourself out there, you have a chance.

The social media landscape is always changing

Do you remember Myspace? What about iTunes Ping? Social media platforms rise and fall each year, so don’t try to chase every social trend. Jump in where your community will be there to meet you, and keep an eye on how platforms evolve. What social media platforms provide is always changing. So do attitudes or perceptions of the platforms. What’s important is to be involved and connected where and how your customers want you.

Business Checking

Chase offers a wide variety of business checking accounts for small, mid-sized and large businesses. Compare our business checking solutions and find the right checking account for you.

Business Loans

Finance your small business with business loans from Chase. Find a variety of financing options including SBA loans, commercial financing and a business line of credit to invest in the future of your business.

Business Credit Cards

Find and apply for the Ink business credit card best suited for your business. Compare the benefits of the Ink business credit cards.

Payment Solutions

Accept debit and credit cards with safe, secure, and convenient Payment Solutions from Chase anywhere you do business – online, in-store, and on the go. Visit our Developer Center to find Payments APIs, developer tools, and documentation.

Business Savings

Chase offers a variety of business savings accounts including Total Savings, Premier Savings and a business CD. Compare savings accounts and find the right business savings account for you.

Business Debit Cards

More convenient than cash and checks - money is deducted right from your business checking account. Make deposits and withdrawals at the ATM with your business debit card. Save time every month with recurring payments.

Commercial Banking

Commercial Banking provides businesses with annual revenues ranging from $20 million to more than $2 billion with a range of domestic and international solutions including investment banking and asset management - designed to help you achieve your business goals.

Business Services

We're here to help with your business banking needs. From payment processing to foreign exchange, Chase Business Banking has solutions and services that work for you.

Retirement Plans

Help your employees plan, save, and invest for their future with 401(k) plan solutions. J.P. Morgan’s low cost retirement plans are built for you and your employees.

For informational/educational purposes only: The views expressed in this educational website and associated resources may differ from those of other employees and departments of JPMorgan Chase & Co. Views and strategies described may not be appropriate for everyone and are not intended as specific advice/recommendation for any individual. Information has been obtained from sources believed to be reliable, but JPMorgan Chase & Co. or its affiliates and/or subsidiaries do not warrant its completeness or accuracy. You should carefully consider your needs and objectives before making any decisions and consult the appropriate professional(s). Outlooks and past performance are not guarantees of future results. Participants compensated.

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