Each platform has its own culture and “rules” about how you show up in those spaces. Analyze your needs to see where you fit best.
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Estimated time: 30m
Nearly all your customers are on at least one of the following: Facebook, Twitter, Instagram, TikTok or LinkedIn. And many others regularly visit Pinterest, Reddit, YouTube, Discord and other sites. Unless you have a full-time social media staffer, you can’t be everywhere. You have to choose.
Where do your customers spend time on social media? Which social platforms match the vibe of your business? For example, if you’re a B2B company, LinkedIn is the place to be. But if you’re selling trendy apparel, LinkedIn is not where you want to invest your time. Instagram or TikTok might be your showroom.
Write within the text below of what you think your customers like to do online
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Tip: Create moments. How can you authentically shape an experience? How can you tap into what your customers are seeing and feeling in the world right now? There’s no guarantee that you’ll go viral, but if you put yourself out there, you have a chance.
Do you remember Myspace? What about iTunes Ping? Social media platforms rise and fall each year, so don’t try to chase every social trend. Jump in where your community will be there to meet you, and keep an eye on how platforms evolve. What social media platforms provide is always changing. So do attitudes or perceptions of the platforms. What’s important is to be involved and connected where and how your customers want you.
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