If you’re on more than one social media platform, it can be helpful to use a social media management tool to monitor engagement, create new posts, schedule future posts and set up automations in one place.
Some social media management tools — such as Hootsuite, Buffer and Agorapulse — offer a free version for individuals or small teams. Paid versions of Sprout Social, eclincher and SocialPilot range from $15 to more than $100 per month. Choose from a range of options, depending on how you and your team use social media.
If you aren’t interested in another online account, you can manage your social media posts in a spreadsheet. In fact, many businesses that use social media management tools also have a master spreadsheet to help them plan weeks and months in advance and to see the rhythms of their posts over time. A planning spreadsheet can be organized by day or week and might include sections for each social media app and rows for copy, images, campaign labels and strategy notes.