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Where your customers are

How to be successful on social media

You’ve chosen a few social platforms. That’s a great start. Now think a little more about how you can grow your social media presence.


Estimated time: 15m

The platforms create virtual spaces, but social media is really about people. They’re coming to interact, find out something new and keep up with friends, family and community. They want to feel connected. How can you facilitate connections to your business and between people?

What to know about paying for social media

The early days of Facebook were exciting for business owners. A page with 1,000 followers would show up in nearly every follower’s feed, and engagement was high. Today, social media platforms have created complex algorithms to regulate how often your post appears. In general, posts with more likes and shares get sent to more followers’ feeds, but the algorithms are also there to help the platforms make money. If your page doesn’t pay to “boost” a post, relatively few followers will ever see it unless it goes viral.

On the plus side, social media ads are inexpensive. For example, a boosted post on Facebook typically costs about $7 per 1,000 impressions (number of times the post shows up in a feed), and you can target your boosts to individual Facebook users or followers by location, education level, gender and more. Targeted social media ads are especially useful if you want to expand your customer base or shift into new markets.

In general, many brands have found success on Facebook and LinkedIn with ads designed to generate leads. On Instagram, ads promoting products can boost sales. And on Twitter, an ad might help your brand increase awareness.

Business Checking

Chase offers a wide variety of business checking accounts for small, mid-sized and large businesses. Compare our business checking solutions and find the right checking account for you.

Business Loans

Finance your small business with business loans from Chase. Find a variety of financing options including SBA loans, commercial financing and a business line of credit to invest in the future of your business.

Business Credit Cards

Find and apply for the Ink business credit card best suited for your business. Compare the benefits of the Ink business credit cards.

Payment Solutions

Accept debit and credit cards with safe, secure, and convenient Payment Solutions from Chase anywhere you do business – online, in-store, and on the go. Visit our Developer Center to find Payments APIs, developer tools, and documentation.

Business Savings

Chase offers a variety of business savings accounts including Total Savings, Premier Savings and a business CD. Compare savings accounts and find the right business savings account for you.

Business Debit Cards

More convenient than cash and checks - money is deducted right from your business checking account. Make deposits and withdrawals at the ATM with your business debit card. Save time every month with recurring payments.

Commercial Banking

Commercial Banking provides businesses with annual revenues ranging from $20 million to more than $2 billion with a range of domestic and international solutions including investment banking and asset management - designed to help you achieve your business goals.

Business Services

We're here to help with your business banking needs. From payment processing to foreign exchange, Chase Business Banking has solutions and services that work for you.

Retirement Plans

Help your employees plan, save, and invest for their future with 401(k) plan solutions. J.P. Morgan’s low cost retirement plans are built for you and your employees.

For informational/educational purposes only: The views expressed in this educational website and associated resources may differ from those of other employees and departments of JPMorgan Chase & Co. Views and strategies described may not be appropriate for everyone and are not intended as specific advice/recommendation for any individual. Information has been obtained from sources believed to be reliable, but JPMorgan Chase & Co. or its affiliates and/or subsidiaries do not warrant its completeness or accuracy. You should carefully consider your needs and objectives before making any decisions and consult the appropriate professional(s). Outlooks and past performance are not guarantees of future results. Participants compensated.

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