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Where your customers are

Find the right social media apps for your business

Apps are constantly changing. Find the ones that best match your brand and overall strategy.


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Review what’s unique about each social platform, and circle the attributes that best match your brand and overall business strategy. Note that these platforms are constantly changing, and it can be helpful to revisit your assumptions periodically.

Consider these social channels Facebook Twitter Instagram Linkedin TikTok Pinterest YouTube

{{social-apps}} {{text-verb}} like the best channels to reach your audience. Get started with these, then see where you might like to go next. This is not a one size fits all if you have personal preferences on using certain social platforms for your business use these as reccommendations and choose what best meets your needs for you and your business.

Revise your answers
Facebook Twitter Instagram LinkedIn TikTok Pinterest YouTube
Age 16 to 25
Age 25 to 40
Age 40 and older
Professionals and business-minded people
Based in the U.S.
User benefit
Stay connected with friends and family
Participate in public conversations
Share photos and/or videos
Network, learn about industries and best practices
Find ideas and inspiration
Entertainment, news and how-to videos
Best for
Event announcements
Business insights
Responses to trends
Positive lifestyle content
Informational content
Optimal post rate
1 to 4 times per week
5 to 10 times per week
Limits on length of post
Limited ability to post links
Limited reach without paid content
Less social sharing
Expectation of professional-quality content
Pay to boost posts Use hashtags and participate in conversations Post often, use hashtags and create striking visuals Add contacts and engage with content posted by others Jump into trends and connect with influencers Create searchable descriptions and post often Optimize for search and post consistently

Footnote link section

Source: “100+ Social Media Demographics that Matter to Marketers in 2021,” Hootsuite, January 27, 2021.

Business Checking

Chase offers a wide variety of business checking accounts for small, mid-sized and large businesses. Compare our business checking solutions and find the right checking account for you.

Business Loans

Finance your small business with business loans from Chase. Find a variety of financing options including SBA loans, commercial financing and a business line of credit to invest in the future of your business.

Business Credit Cards

Find and apply for the Ink business credit card best suited for your business. Compare the benefits of the Ink business credit cards.

Payment Solutions

Accept debit and credit cards with safe, secure, and convenient Payment Solutions from Chase anywhere you do business – online, in-store, and on the go. Visit our Developer Center to find Payments APIs, developer tools, and documentation.

Business Savings

Chase offers a variety of business savings accounts including Total Savings, Premier Savings and a business CD. Compare savings accounts and find the right business savings account for you.

Business Debit Cards

More convenient than cash and checks - money is deducted right from your business checking account. Make deposits and withdrawals at the ATM with your business debit card. Save time every month with recurring payments.

Commercial Banking

Commercial Banking provides businesses with annual revenues ranging from $20 million to more than $2 billion with a range of domestic and international solutions including investment banking and asset management - designed to help you achieve your business goals.

Business Services

We're here to help with your business banking needs. From payment processing to foreign exchange, Chase Business Banking has solutions and services that work for you.

Retirement Plans

Help your employees plan, save, and invest for their future with 401(k) plan solutions. J.P. Morgan’s low cost retirement plans are built for you and your employees.

For informational/educational purposes only: The views expressed in this educational website and associated resources may differ from those of other employees and departments of JPMorgan Chase & Co. Views and strategies described may not be appropriate for everyone and are not intended as specific advice/recommendation for any individual. Information has been obtained from sources believed to be reliable, but JPMorgan Chase & Co. or its affiliates and/or subsidiaries do not warrant its completeness or accuracy. You should carefully consider your needs and objectives before making any decisions and consult the appropriate professional(s). Outlooks and past performance are not guarantees of future results. Participants compensated.

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