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Where your customers are

More online spaces to consider

There are so many ways to reach customers. What other approaches fit your strategy?

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Estimated time: 3m

  • Review sites: Monitor reviews on Google, Yelp, Angi and other sites, and offer proactive responses to negative reviews and gratitude for positive ones.
  • Digital ads: Search engines and media sites make their money on digital ads. Is there a website or group of websites where you can target potential customers?
  • Videos: You can post videos on your website, on social media platforms and in advertisements. This is one reason why 87% of video marketers say video delivers a positive ROI.1
  • Texting: Nearly everyone has a phone by their side at all times. Timely marketing messages such as special offers or discounts can help a campaign gain momentum.
  • Delivery apps: Food businesses have found that it pays to pay attention to their business name on delivery apps. Descriptive names such as Tasty Burger or Dim Sum Stop tend to be more popular.
  • Amazon: It’s the biggest eCommere platform in the U.S.2 You don’t have to go all in on Amazon — the terms don’t always favor business owners — but a presence there can be helpful.

Chatbots help you be everywhere at once

A chatbot can answer many common questions, funnel potential leads to the right place or suggest products based on specific customer needs. Chatbots use AI technology to respond to messages that come in via your website, social media or text messages. Even simple bots can provide a lot of useful information without tipping off the fact that the customer is not actually communicating with a real person. Many chatbot tools are available for less than $100 per month.

Footnote link section

1. “Video Marketing Statistics 2021,” Wyzowl.

2. Blake Droesch, “Amazon dominates US ecommerce, though its market share varies by category,” eMarketer, April 27, 2021.

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