Defining your goals
To measure your success as a marketer, you first need to define what success means.
Many people use the SMART system to help them set goals. Use the fields below to define each component of your goal to make it Specific, Measurable, Achievable, Relevant, and Time-bound.
Specific: Your goals need to be focused. “Make everyone love my brand” is too big. But a goal such as: “25% more people read my emails” is specific enough to put into action.
Measurable: Set goals that you can get data for so that you know when you’ve met your goal and when you’ve fallen short.
Achievable: Another problem with the “make everyone love my brand” example is that it’s not achievable. Think smaller. Look for potential wins, and when you get there, move the bar higher.
Relevant: You can have fun with marketing, but also try to set goals that align with your overall business strategy. If your efforts don’t in some way help you sell more products or grow your client base, you’re probably not pursuing a relevant goal.
Time-bound: Goals are about measuring progress. A time frame can help you see how far you’ve come and what’s reasonable to expect next.