Find out whether your digital marketing is working and how to shift strategies as you go.
Congratulations! You’ve done a ton of work to set up your business for success online. With what you’ve learned so far, you’re already in a strong position to pull ahead of the competition.
But is now the time to kick back? No.
One big advantage of digital marketing is that it can produce a lot of data. Effective marketers use this information to adjust their strategies and keep moving forward.
Defining your goals
To measure your success as a marketer, you first need to define what success means.
Establish a learning culture
All the data you collect needs to be analyzed by you and your team so that you can make adjustments that improve your results.