Course outline
Find out how business owners like you can use digital marketing to connect with customers and stand out online. In this course, you'll discover practical ways to enhance your digital marketing, like designing a professional website and using SEO. You'll also set goals and work toward an authentic voice that can reach your online audience.
A mix of articles, infographics and hands-on activities throughout the course will let you apply what you learn to your own business.
Embrace your uniqueness and cultivate it through branding and marketing strategy.
- Article — This is your moment
- Article — Branding matters
- Activity — This, not that
- Infographic — Develop a strategy
- Activity — What are your customers thinking?
Est. time to complete: 41 min.
Create an online presence where and when your customers need you.
- Activity — Website: Your online hub
- Activity — Social media: Keeping it real with your customers
- Article — Email marketing: Showing up right on time
- Article — More online spaces to consider
Est. time to complete: 42 min.
Take a holistic approach to your marketing to save time and money while improving results.
- Article — SEO: Be found online
- Activity — SEO jump-star
- Article — Automation: Do more with less
- Infographic — Multichannel marketing: Keep the momentum going
Est. time to complete: 38 min.
Find out whether your digital marketing is working and how to shift strategies as you go.
- Activity — Defining your goals
- Article — Establishing metrics
- Infographic — Establish a learning culture
- Activity — Create a dashboard
Est. time to complete: 68 min.
Reflect on your digital marketing strategy, and start planning next steps.
Est. time to complete: 30 min.
Track your progress on our interactive tools.
- Activity — Tracker
More ways to learn
Return to Courses and tools
Explore more business courses and other resources for entrepreneurs.
Knowledge Center
Get real-world insights and winning practices from innovators and business leaders.
Investing in Diversity
Discover resources, coaching and banking solutions for minority entrepreneurs.