Customer Insights support

We provide insights relevant to your business and show what drives your sales performance over daily, weekly and 6-month time frames. We also show year-over-year sales trends. Your sales performance is split into:

• Total card sales: the total amount of money customers spent on their credit and debit cards limited to settled transactions, not including refunds or chargebacks
• Transactions: the total number of credit or debit card transactions. It doesn’t include purchases with cash or checks
• Average transaction: the average amount of money for each credit or debit card transaction
• Customer count: the number of unique customers making a credit or debit card purchase over the given time period. Split into new and repeat customer

These insights can help guide growth-related business decisions, such as when to launch new customer acquisition campaigns based on when they’ve been successful in the past.

Refunds and chargebacks aren’t considered in your sales history.  Your sales history is limited to settled transactions.

We calculate the average transaction by dividing the total amount of money spent on credit and debit cards by the total number of those transactions.

Every time a unique credit or debit card is used to make a purchase, that counts as a new customer. While it’s rare, it’s possible the same customer could use multiple cards during any given time period and be counted more than once.

Customers are considered new if they’re making their first purchase with your business within a six month rolling time window. Customers who make two or more purchases in the last six months are considered repeat customers. While it’s rare, it’s possible the same customer could use multiple cards during any given time period and be counted as new.

We provide insights about the location of your customers, such as top customer ZIP codes and the distance customers travel to your physical location (if applicable). These insights can help guide location strategy decisions, such as where to open or close locations or where to host a marketing campaign.

We calculate the ZIP code percentages by determining the number of customers residing in that ZIP code and dividing it by the total number of customers.

We calculate distance percentages by determining how far customers are traveling to their point of purchase based on their residential ZIP code.

The location of your store on the map reflects the center point of the ZIP code rather than representing the address of the store.

We provide insights pertaining to the demographic trends in your top performing ZIP code as determined by merchant's processing volume over the past 6 months. These insights can help guide marketing strategies and inform brand awareness.

• This info reflects the median age, median income and gender of customers (yours or your peers') who transacted in your top performing ZIP code as measured by total card volume in the past six months
• The median is calculated by ranking the numbers represented in each data set by ascending order and then selecting the middle number
• The median is useful because it gives us an idea of where the center value is located in a data set and helps avoid outliers that might skew the data

We provide insights about the time of day customers transact with merchants. These insights can inform multiple business decisions, including hours to boost staffing, store opening/closing hours and low-traffic times that might benefit from time-based marketing campaigns.

The time data reflects the day and time when customers transact, meaning when the card authorization was requested.

Yes, all time data is expressed in the local time zone of your business location.

We provide insights breaking down in-store versus online sales. These insights can inform the strategy around investment decisions for businesses.

An online purchase is any transaction a merchant takes when a credit or debit card is not physically present, such as phone and web transactions.

Sales are separated into two groups: in-store sales and online sales. Each group is then divided by the total credit and debit card sales to get the corresponding percentage of total card sales.

Sales are separated into two groups: in-store sales and online sales. We calculate the average sale by dividing the total amount of money spent on credit and debit cards in each group by the total number of those transactions.

Customer Insights gives you valuable business intelligence, including where to find potential new customers. You’ll be able to use Chase’s powerful processing data to identify high-potential locations to run your Google Ads campaigns. You’ll also get to monitor the impact of your campaigns—number of new customers, where they’re located, how much they spent and more.

We won’t share your business’ data with Google. View our Privacy policy for more information about how we handle your data.

If you have questions about Google Ads, contact Google’s support team directly at 1-800-838-7971. You can also visit their website by clicking here.

Although Google Ads is a paid service, we do not charge additional fees to use Google Ads through Customer Insights. You’ll set up billing directly with Google through the portal embedded on our site and you’ll only pay them for the service.

Yes, you can sign up to Google Ads directly from the Customer Insights on your CBO account. Choose the Google Ads banner or tab from the Summary page. Once you click onto it, you will land on an overview page with further information on the benefits of running an ad with Google from Chase. Choose Continue with Google to sign up or link your pre-existing Google Ads account. You will then be able to create ads directly in your CBO by following the steps and information given on the page.

Yes, we have made Google Ads convenient to use so you can create custom ads to target new customers directly from your Chase Business Online account. Choose the Google Ads banner or tab from the Summary page