Solo Stove fires up sales with Chase customers
Campaign results
- $300K+ in incremental sales
- $750K+ in total sales
- 94% new customer transactions
- 4.7MM impressions
Opening account
For an outdoor brand like Solo Stove, seasonality is top of mind. And fall is considered a prime time for fire pits — especially when it comes to the lightweight, portable, backyard-friendly designs Solo sells. The Solostove.com team knew there was untapped potential to entice more people to try their premium smokeless stoves. It was just a matter of figuring out how to spark interest with new audiences. And Chase Media Solutions’ transaction-based marketing platform was ideal for the task.
Branching out
Solo Stove’s primary goal was to kindle incremental sales online during Q4 of 2023. To determine the right audience for their campaign with Chase Media Solutions, the team took a cue from the brand itself. An elevated product pairs well with a sophisticated audience. With this in mind, the campaign was targeted exclusively to cardholders within one of the bank’s most premium portfolios: Chase Sapphire®. Next, the team crafted a campaign offer construct with a minimum spending requirement to ensure customers would make higher-ticket purchases. In addition, Chase Media Solutions leveraged proprietary transaction data to implement tracking that would allow Solo Stove to measure performance between both new and existing customers. When all was in place, the campaign launched on Chase’s owned, brand-safe digital channels.
Total gains
Solo Stove’s transaction-based marketing campaign stoked an impressive $300K+ in incremental sales (46% incrementality for new customers) with purchases from 2,098 new customers (those who had not purchased from the brand in the last year). It garnered a total of 4.7MM impressions with a 3% activation rate.
Extra credit
“The incremental ROAS of our campaign with Chase Media Solutions shows there is real opportunity for growth with Chase’s large customer base. And the ability to target high-value consumers, like Sapphire cardholders, and segment based on spending patterns is incredibly valuable. It’s become an essential part of our marketing strategy.”