Get leads you can close from Chase
Our goal is simple: to send high-quality leads to you. When you become a Chase Auto Preferred dealer you can receive auto leads with real buying power, directly in your CRM.
Reach potential Chase customers with your inventory
On average, more than 75% of Chase Auto Preferred leads initiate financing with Chase Auto. Here's how it works:
Targeted marketing
We use data-driven marketing to target prospective car buyers among our 71 million active digital Chase customers and drive prospective buyers to your inventory on chase.com/cars.
Local car buyers
Once on chase.com/cars, our online customers can shop vehicle inventory based on their zip code and apply for financing.
High-quality leads
When a customer selects one of your vehicles, we’ll send that lead to your CRM and tell you if they’re approved for Chase financing. Our leads close at a rate of 20% or better, according to a majority of dealers responding to a survey ending May 2025.
Discover why dealers stay with Chase Auto Preferred
Experience the value of Chase Auto Preferred.
Participating dealers responding to a recent survey gave Chase Auto Preferred more than 4 out of 5 stars. Enjoy the ease of having high-quality leads sent straight to your CRM.
More than 90% of Chase Auto Preferred dealers stay enrolled in the program.
Our Chase Auto Preferred team will work with you to identify your priorities, and to understand and address outside factors that may impact your strategy.
Frequently Asked Questions
Offered by Chase Auto Dealer Services, Chase Auto Preferred is a program that connects auto dealers with our Chase customers so that you can receive high-quality auto leads directly in your CRM.
We support all major CRMs and Inventory Providers. If you have questions, please contact your dealer relationship manager.
Email us and we will contact you with details.
No, but we hope you'll give Chase an opportunity to finance these leads, though it is not a requirement.
As a Chase Auto Preferred dealer, you can find car buyers by placing your inventory on chase.com/cars. We’ll generate auto leads for you that have real buying power by driving prospective car buyers to your inventory through advertising targeting Chase customers in your area. Chase Auto Preferred is a program offered by Chase Auto Dealer Services.
Designed to keep the program cost-effective as your lead volume grows, our monthly fee will be based on the total number of leads you receive each month. Please see your dealer relationship manager for details.
Sign-up or learn more by emailing us at cap.sales.support@chase.com.
Please include your dealer name and location, and an email or phone number so we can get back to you.