Keys to Long-Term Investing

On Screen: The scene begins with the Chase Private Client Logo & Giving you access to J.P. Morgan logo on the left. J.P Morgan Insights Brought To You By Chase Private Client Keys to Long-Term Investing in the middle of the screen. Boxed Disclosure: INVESTMENT AND INSURANCE PRODUCTS ARE: • NOT A DEPOSIT • NOT FDIC INSURED • NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY • NO BANK GUARANTEE • MAY LOSE VALUE

On Screen: Nancy Rooney, Head of Managed Solutions, J.P. Morgan Private Bank sitting within an office environment

Nancy Rooney: Most people need to invest to reach their long term financial goals. Successful investing, it takes patience, it takes discipline, and ultimately feeling confident that your approach helps you make the best choices for you and for your family. There are so many opinions out there. It's often very hard to know which ones are right for you.

On Screen: A man is jogging with a pop-out thought bubble "Am I missing out by not investing internationally?" Two female friends are sitting at a park picnic table with a pop-out thought bubble "Is it good that interest rates are rising?" A woman is sitting on a park bench on her tablet with a pop-out thought bubble "Which one of these 'experts' should I listen to?"

On Screen: Nancy Rooney

Nancy Rooney: But decades of working with all kinds of investors over a range of market conditions has also taught me that it really comes down to just three key principles. The first is to stay invested. The second is to be very aware of the risk that you're comfortable taking in order to stay invested. And the third is that you're diversified.

On Screen: Text box overlay entitled "The Keys To An Investment Strategy." Continued copy reads "1. Stay Invested. 2. Know Your Risk Level. 3. Be Diversified."

On Screen: Nancy Rooney

Nancy Rooney: When I'm talking to a friend, or a client, or one of my kids... And they've heard it enough to back me up on this... I always start with this key principle: Stay invested. The markets go through cycles, and while they tend to go up over time, it is never a straight line. And, frankly, experiencing up or down markets is part of the journey, but you need to stick with it when markets are challenging. Even if you're building your strategy around a projected return, it won't be that same percentage every year. Some years it's going to be a little more than that, and some years it's going to be a little less, but recognize from the start that there will be volatility, and be very realistic about how you would respond to a decline.

On Screen: Text box overlay entitled “The Keys To An Investment Strategy.” Continued copy reads “1. Stay Invested. 2. Know Your Risk Level. 3. Be Diversified.” Key 1 is highlighted.

On Screen: Graph illustrating up and down trend lines next to Nancy.

On Screen: Montage video of office workers in cubicles behind Nancy.

Nancy Rooney: Which brings me to the next key principle, which is being very aware of your risks. You need to know what the risks are in your portfolio, and ultimately how much risk you can accept. Then work with your advisor to design a portfolio with a right amount of risk for you. Our job is to create better outcomes for clients by taking the time to understand their objectives, their balance sheet, and ultimately how they feel about risk. At the end of the day, and this ties directly to how you think about risk, your asset allocation outweighs everything else that you will do.

On Screen: Text box overlay entitled “The Keys To An Investment Strategy.” Continued copy reads “1. Stay Invested. 2. Know Your Risk Level. 3. Be Diversified.” Key 2 is highlighted.

On Screen: Nancy Rooney

On Screen: Bar sliding between “Low Risk” and “High Risk” next to Nancy.

On Screen: List of life objectives like “Travel after retirement,” “Save for a larger home,” “Send my kids to college,” “Retire by age 60,” etc. next to Nancy.

On Screen: Nancy Rooney

Nancy Rooney: Which brings us to key principle number three: Being diversified. When it comes to designing a portfolio, it's not about choosing a single stock or a bond. It's your asset allocation, where your money is invested. Ideally, your portfolio will include allocations to different kinds of investments based on long term views of the markets, and a level of risk that you're personally comfortable with. That's very important.

On Screen: Text box overlay entitled “The Keys To An Investment Strategy.” Continued copy reads “1. Stay Invested. 2. Know Your Risk Level. 3. Be Diversified.” Key 3 is highlighted.

On Screen: Nancy Rooney

On Screen: Circle graph of potential asset allocations next to Nancy.

On Screen: Bar sliding between “Low Risk” and “High Risk” next to Nancy.

Nancy Rooney: We have a set of experts, 300 of them, all over the world to give us the insight into what's going on in different markets so that when we sit down together and we form a portfolio, we can be very thoughtful to diffuse all of that into a set of expectations. At JP Morgan, we always make sure that we have the highest conviction behind every investment idea because we know people are depending upon our guidance. Everyone on your team and the team behind your team has someone in their life that depends on them to make well-informed financial decisions. This is not a responsibility that we take lightly.

On Screen: Nancy in a conference room with experts. Circular illustration of the J.P. Morgan View: Chief Investment Officer, Asset-Class Portfolio Managers, Capital Market Assumptions, J.P. Morgan Economists, Multi-Asset Portfolio Managers, Asset Class Specialists.

On Screen: Nancy Rooney

Nancy Rooney: There's no giant secret. There's no magic to mastering wealth building. It's time in the market, not market timing. Like I tell my own family and my own children, you can't control the future, but you can absolutely control your ability to be better prepared for whatever that brings.

On Screen: Private Client Advisor consults with female client.

On Screen: Nancy Rooney

On Screen: Access to J.P. Morgan investment expertise

On Screen:On screen: Chase Private Client logo, chase.com/privateclient

On Screen: The information expressed is being provided for informational and educational purposes only. It is not intended to provide specific advice or recommendations for any individual. You should carefully consider your needs and objectives before making any decisions. For specific guidance on how this information should be applied to your situations, you should consult your advisor.

Investing involves market risk, including possible loss of principal, and there is no guarantee that investment objectives will be achieved.

Asset allocation/diversification does not guarantee a profit or project against a loss. Past performance is not a guarantee of future results.

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