Gen Z, market trends, next generation, workforce, buying power
Small Business

Growing Your Business

Meet your future customers: Gen Z

Generation Z is a burgeoning market full of new customers for small businesses. Why should your company pay attention? Numbers, for starters. At 60 million strong, the people born since the mid-1990s will be one of the largest cohorts in history, with impressive buying power and a knack for disrupting the status quo.

Below, you'll learn some of the key characteristics of this valuable and powerful generation, and find out how you can apply them to enhance your business.

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