Managing Your Business
How to design a marketing strategy that actually works
These stories will help you build a foundation or revamp your plan.
You know you need marketing. But so many other things—inventory, product development, hiring—are stealing your attention. Still, marketing can't be ignored.
Marketing is imperative to get customers through the doors of your physical or virtual storefront and keep your business running. No matter where you are in your entrepreneurial journey, you'll see it's easier than you think to get started.
Read these stories to start building a marketing foundation.
Think of this story as your marketing 101 primer. Get familiar with some of the most common and effective approaches to reach new audiences. Laying the groundwork with best-practice strategies can help you figure out what works best for your business, and can help you identify opportunities to dig deeper.
It's possible that you've seen how a strong social media presence can influence and engage customers. If trying to take your social presence above and beyond seems daunting, consult these steps to transform your brand.
You have lots of options for connecting with your potential customers, whether through engagement, philanthropy or networking. Find out how other businesses are achieving success with their marketing initiatives. You might even get inspired to pursue a big idea you wouldn't have considered before.
As the world's largest professional network, LinkedIn can offer a surprising amount of marketing momentum. Best of all, you can start letting users know about your company for very little cost (or maybe none at all).
To begin attracting customers, go where the people are. Google MyBusiness can help you get yourself in front of as many potential customers as possible who are searching for a business like yours. Here's how to get started.
Meredith Turits is a Chase News senior editor for small business and finance.