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Entrepreneur Gary Vaynerchuk shares tips for 'crushing it'

This story originally appeared on Tech.co during Techstars StartUp Week Tampa Bay, a celebration of entrepreneurship, powered by Chase for Business.

Entrepreneurship can start at any time, even as a child.

Gary Vaynerchuk's new book "Crushing It" begins by talking about his 8-year-old daughter wanting to be a YouTube star. Whether she becomes a celebrity or not remains to be seen. What's important is that even at such a young age, she recognizes the value of online platforms when it comes to building a personal brand and ultimately getting paid for doing something you love. Today, there are millions of people using the internet to build their influence, grow their business, and get paid while doing it.

Vaynerchuk, a serial entrepreneur, CEO and co-founder of VaynerMedia, and The New York Times best-selling author, has never shied away from sharing success tips and motivating people to get out there, get stuff done, and find happiness in life and work.

In a recent interview with Chase, Vaynerchuk discussed the state of entrepreneurship, what matters to brands, and how people can find their voice to start 'crushing it'.

Chase: What is the current state of entrepreneurship? And how will the next generation of startups be impacted by it?

The current state is that it's never been more popular. It's never been cooler. It's never been more of a rock star culture and there will be a lot of impact on the next generation. When the economy crashes, will entrepreneurship be looked down on as something that was high risk all along, and does the culture change and go the other way? My belief is yes. I think there will be a cleansing. Entrepreneurship will always ride in waves.

Where I grew up entrepreneurship wasn't cool, or something you aspired to do, it was all about school. Entrepreneurship is going to continue to grow in momentum. But eventually, it will get corrected. It's not for everybody. The next generation's getting very affected by this right now because it's currently a status symbol, and that takes years to get out of the system. In the next 10 to 15 years, even with a crash, there are too many people who have already been affected by the romance of entrepreneurship that will continue to play the game.

Chase: In your new book you say, "Some things don't change between brands and human interaction." You also talk about what still matters. So, what is it that still matters?

Ultimately, a value exchange matters the most. No matter what, if you bring somebody value, if you make somebody laugh, if you make somebody think, if you deliver on your promise, that is always going to work out, no matter how you do that.

Chase: What are some of the starting points for introverts who want to build their brand?

By recognizing that to be out there, you have to produce output. Whether it's written word, audio or video, you've got to pick one. If you're an introvert, written word and audio tend to be the stronger place to go. But you can't be heard if you're not communicating.

I also think being a number two or being the back office is always a worthwhile opportunity. The problem is you can't go from there to being a puppet master. When people listen to me say this, their intuition is, "I'm gonna get somebody charismatic and I'm gonna be the brains behind that." That tends not to work. I think you need to realize that you won't be the partner of, you'll just be the employee of.

Chase: What are some of the main mental inhibitors that are holding people back from creating their voice?

Believing that somebody else's point of view is greater than theirs. The insecurity that their parents established and not breaking out of it by surrounding themselves with optimism and positivity. The lack of self-awareness, and blindly believing they can do something out of sheer wishing it. And delusion, instead of truth.

Chase: One final thought. What is your one piece of advice to anyone that wants to start Crushing It?

Buy into positivity versus negativity. Blindly buy into positivity. Positivity leads to offense and results. It's the macro of it all. I think it's a black and white game. You're either positive or you're not.

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