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Financial Fitness

Money Lessons

Financial Planning Mirrors The Golf Course

Invest in Your Portfolio Just as You Invest in Your Golf Game

Financial guidance while you're mastering life.

When Kyle Moore was in eighth grade, he was a talented golfer … and he knew it. In fact, like many teenagers, he thought he knew it all. Luckily, he had a supportive mother who understood if he wanted to take his game to the next level, he needed help.

"My mom made an appointment with a local pro and I begrudgingly went. I ended up improving a lot and those lessons changed my life," says Moore, who eventually played at Northwestern University and had a five-year pro career. Moore now serves as a certified financial planner at Pitzl Financial in the Twin Cities area of Minnesota.

Moore sees a lot of similarities between his teenage self on the golf course and people attempting to manage their money on their own.

"A lot of people go the do-it-yourself route when it comes to financial planning and investing, but they run into the danger of not knowing the questions to ask themselves," Moore explains. "And, what you don't know can hurt you severely."

Have a Strategy, Track Your Progress

Anything worth doing, whether it's saving for your future or playing a round of golf on the weekend, is worth investing the time to develop a strategy.

"Some people come to me with their portfolios and they aren't sure what they want to do. They haven't given it any thought," Moore says. "It's just like the weekend golfer who wants to go out and have fun, but also expects to perform at a high level without putting in the time to work on his or her game. The expectations are out of sync with reality."

A sound strategy also means coming into that golf round with a specific plan of attack, Moore adds, such as aiming for the fat side of the greens on approach shots or hitting putts a tad shorter rather than blasting them past the hole.

When you've developed your strategy, the only way to get better is to chart your progress. Scott Spann, who lives in Charleston, S.C., and works for the Financial Finesse group, holds a Ph.D. in personal financial planning and has 15 years of experience to his credit. He says he used to be a 5 handicap on the golf course and sees similarities to improving your golf game and your investment performance.

Spann says golfers measure their successes and failures by saving old scorecards or calculating their handicap. The same goes for investors.

"Do a net-worth analysis, make a personal-spending plan, calculate a debt-to-income ratio, have funds available for emergencies, develop a savings rate (as a percentage of your income) or use a financial-confidence rating," Spann advises.

Manage Your Margin of Safety

Manage Your Margin of Safety

Golf courses feature rolling hills, sand traps and water hazards as impediments to inhibit your progress, so too does the financial world, and investors must be prepared when outcomes are not in their favor.

"There is a 'margin of safety' on a golf course. Say there is a flag next to the water. If you aim directly at the flag and are off just a little, you increase the probability of going into the water and are looking at a big number (high amount of swings) for that hole. Professionals look at the flag, calculate the risks, and hit the ball to the part of the green away from the water where there is a lower probability of taking a big number," Moore says.

"The same holds true for financial planning … there is a margin of safety you must build into your life. Taking on a mortgage that doesn't allow you to save for a potential disaster — for example — destroys your margin of safety."

Earn Small Rewards Along the Way

Every weekend golfer knows the reward for being on the course doesn't necessarily mean shooting a low score. It's more about spending time with friends, enjoying the outdoors and nailing a good shot once in awhile. These are the little perks in exchange for your time.

Spann says investors need to think about their money management in the same light—find little rewards along the way. Everyone always focuses on the big picture and end game, and while long-term goals are essential, Spann explains, build in small bits of positive reinforcement to keep you motivated.

He says the next time you are ahead on your personal budget or pay off a loan, reward yourself.

"Have dinner at a favorite restaurant. Take a special weekend getaway after reaching your emergency-fund goal," Spann says. "Or, watch a movie with your spouse only after having a financial talk or reviewing your budget together."

Investing involves market risk, including possible loss of principal, and there is no guarantee that investment objectives will be achieved.The information expressed is being provided for informational and educational purposes only. It is not intended to provide specific advice or recommendations for any individual. You should carefully consider your needs and objectives before making any decisions. For specific guidance on how this information should be applied to your situation, you should consult your financial advisor.

Securities and investment advisory services are offered through J.P. Morgan Securities LLC (JPMS). JPMS, a member of FINRA and SIPC, is an affiliate of JPMorgan Chase Bank, N.A.

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