Manage Your Business
How to market your business using search and social media
Welcome to the Small Business Ad Academy, a series of articles and infographics that offers timely advice and ideas on search and social media marketing for business owners, brought to you by Chase Ink®. Learn how to maximize your presence on the leading social media platforms—such as Facebook, LinkedIn, Twitter and Yelp—and how to take advantage of free and paid tools that can help you reach your customers with the right message at the right time. Explore the benefits of using social media, big data, search engine optimization and much more for your business.
Businesses can market to Main Street without Madison Avenue budgets, thanks to a wealth of free and paid digital marketing and social media resources. To help them optimize their presence, several digital marketing experts offer top tips for small businesses.
LinkedIn, the world's largest professional network with more than 400 million members, is an increasingly powerful tool for business owners eager to build their personal profile and engage current and prospective partners, suppliers and customers.
Yelp can really help small, local businesses—and not just restaurants. Organizations that establish an official presence on Yelp—free of charge, by the way—earn on average $8,000 in incremental revenue each year. That amount triples, on average, for those who amplify their presence with Yelp Ads.
A no-brainer for bolstering business is … Google My Business. The free online platform gives business owners direct control over how their companies are seen and searched for on Google Search and Google Maps. Learn how to introduce your brand to new customers.
Facebook Live—a free service—can bolster the visibility of and affinity for a small business, especially those with a regional, national or international footprint. No fancy equipment or videographers needed: just a smartphone, a strong Internet connection, a steady hand and a great story to tell (or show).