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Chase Consumer Banking CEO wants you to save

With every New Year comes a fresh new set of resolutions, and goals, mostly centered on wellness. And we've done them all, right? Work harder. Exercise more. Eat better. Build more relationships.

Helping you save for tomorrow. Learn more

But the truth is, wellness doesn't only mean health, in the traditional sense, like running on a treadmill. It also means financial wellness — the money that makes it possible to afford that treadmill, or gym membership.

My New Year's resolution is very simple: to help improve the financial wellness of Chase customers. The root of financial wellness is saving. That's why we're launching National Savings Week. But really, this is about building a long-term savings movement—all across America.

Our customers are the lifeblood of our company and, more broadly, the economy. Your financial well-being is critical to the success of our families, businesses, and communities. As the nation's largest bank, it's our responsibility to give you the right tools to save effectively—and make the most of your money.

Saving isn't just about investing, or planning for retirement. Short-term saving is just as important. It also helps each of us get approved for credit, buy a house, purchase a car, and pay off our student loans.

Unfortunately, nearly half of Americans don't have enough money saved to survive a financial shock, like losing a job, or an unexpected medical bill. The timing is critical, and we must all think more strategically about saving—right now. We want to be the bank that helps people plan for an emergency fund, or a wedding—so they can realize their dreams.

My parents taught me the value of money, and that even the most seemingly ordinary resources can lead to extraordinary results. They taught me that no matter how much you earn, or how little you have to save, every bit counts. They taught me to celebrate every win, no matter how big or small.

I hope you'll join me in #SavingIt this year and celebrate each savings win – big or small.

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