Video Transcript: Sax Agency - Breaking barriers and building brands
[upbeat jazz music]
On screen:
Opening title:
On screen:
Made for This – Presented by Chase for Business.
Logo:
The Chase octagon symbol.
On screen:
As this video begins, Kara (a woman with dark-brown hair and brown eyes) and Tamara (a woman with black hair and brown eyes) speak to us from a company lobby.
Kara Sax:
We all have multifaceted identities, whether it's our race, our gender.
Kara Sax:
We really want our marketing to allow each and every person to be their whole self.
On screen:
Kara Sax and Tamara Keller.
Co-owners, The Sax Agency.
Chase for Business customers.
Note:
Small print text:
On screen:
Participants compensated.
On screen:
A video clip shows Kara and Tamara speaking with each other as they walk through an outdoor plaza. A video clip shows the two women having an informal meeting with a client in a small café. Now, Kara speaks to us.
Kara Sax:
The Sax Agency is a Black-owned, women-led, full-service marketing, branding, and advertising agency that focuses on multicultural and polycultural marketing.
On screen:
At the Sax Agency, team members work:
- at computer desks in an open office;
- and in a comfortable conference room with a sofa and large indoor plants.
Now, Tamara speaks to us:
Tamara Keller:
Polyculturalism is this idea of not making the brand fit the consumer, but really making that the consumer the central point around a campaign and making sure their identity is felt.
Woman:
All of America.
Both:
Yes, yes.
On screen:
Video clips show Tamara
- reviewing information on a desktop computer;
- and Tamara and Kara speaking and laughing with a colleague.
Kara Sax:
Our portfolio of clients spans from sports to universities to public sectors, entertainment business, and the arts to help them include audiences that have historically been left out.
On screen:
Kara and Tamara visit a performing arts center to meet with clients about promoting a stage show about Mexican artists Frida Kahlo and Diego Rivera. Kara and Tamara show their clients designs for an advertising poster. They all tour a large ornate theater where the play, "Frida and Diego" will run. Now, Kara speaks to us:
Kara Sax:
Less than 2% of agencies in the country were Black-owned and women-led like us. And our goal is to be the largest.
On screen:
Tamara and Kara walk towards a large Chase branch in Los Angeles.
Tamara Keller:
We came to Chase with a big goal. They took us seriously and supported us.
On screen:
They meet with their Chase banker in an office with wall-sized windows. Now, Kara speaks to us:
Kara Sax:
Banking with Chase as a small business is a very obvious choice.
On screen:
Kara looks at her desktop computer, which displays the Chase for Business website.
Note:
Legal disclosures:
On screen:
Screen images simulated.
Kara Sax:
It is a bank that's convenient, that you can rely on, that's trustworthy, and it's a bank that's doing the most work in the community.
Tamara Keller:
Chase is committed to lifting up voices of color.
On screen:
Video clips show Tamara and Kara:
- walking in a spacious Chase building;
- talking at a small table in a bank lobby;
- and meeting with their Chase banker, a man with brown eyes and a goatee.
Now, Tamara speaks to us:
Tamara Keller:
We feel good being with a banking partner like Chase that is intentional about serving the community the same way that we are.
On screen:
Closing logos:
Logo:
- Chase for Business®;
- (and) the Chase octagon symbol.
Note:
Legal disclosures:
On screen:
The testimonials are the sole opinions, findings or experiences of the customer and not those of JPMorgan Chase Bank, N.A. or any of its affiliates. These opinions, findings or experiences may not be representative of all views or what all customers may achieve. JPMorgan Chase Bank, N.A. nor any of its affiliates are liable for decisions made or actions taken in reliance on any of the testimonial information provided.
The Sax Agency is not affiliated with JPMorgan Chase and Co. and its affiliates.
JPMorgan Chase Bank, N.A. Member FDIC. 2025 JPMorgan Chase and Co.