Video transcript: Lease cycle and loyalty
Note:
[upbeat music]
On screen:
Opening title:
On screen:
Lease Cycle and Loyalty
On screen:
Land Rover Financial Group logo appears.
On screen:
This video begins with talent talking to camera.
Talent on camera:
How can we use lease cycles and loyalty programs to keep customers coming back? Let's break it down."
On screen:
Visual of Land Rover showroom with branding elements.
Talent on camera:
At Land Rover Financial Group we focus on :
- PROACTIVE COMMUNICATION TO DRIVE BRAND LOYALTY and
- ENCOURAGE CUSTOMERS TO RETURN TO THE ORIGINATING RETAILER
On screen:
Infographic shows timeline of lease-end communication strategy.
Talent on camera:
For Land Rover, the lease-end brochure is sent 150 DAYS BEFORE MATURITY with four email touch points at 270, 180, 90, AND 30 DAYS PRIOR to maturity.
On screen:
Email and notification previews appear on screen.
Talent on camera:
Additionally, for all customers who have processed a lease extension, two targeted emails are sent: the first immediately after the extension is processed and the second 50 DAYS BEFORE LEASE MATURITY.
On screen:
Visual of a customer reviewing pre-inspection report.
Talent on camera:
Pre-inspections are another key tool, offering customers the flexibility to address any issues before returning their vehicle.
This makes the process smoother and less stressful, fostering a positive experience.
On screen:
Animated icons for notifications and reminders.
Talent on camera:
Lease return notifications and grounding reminders also create a seamless transition, while our CERTIFIED PRE-OWNED OPTIONS extend brand value and provide quality used vehicles to meet customer needs.
On screen:
Footage of satisfied customers and dealership team members.
Talent on camera:
By LEVERAGING THESE TOOLS
- PROACTIVE COMMUNICATION
- PRE-INSPECTIONS and
- LOYALTY PROGRAMS
we can create a great experience that keeps customers coming back.
Talent concludes:
The goal is simple: engage early, communicate clearly, and provide exceptional service to build lasting relationships and drive success.
On screen:
Land Rover Financial Group logo appears.
On screen:
*The tradename Land Rover Financial Group and the Land Rover logo are owned by Jaguar Land Rover North America, LLC (JLR) or its affiliates and are licensed to JPMorgan Chase Bank, N.A. (Chase). JLR is solely responsible for its products and services and for promotional statements about them, and is not affiliated with Chase or its affiliates. Auto finance accounts are owned by Chase and are subject to credit approval, terms and conditions.
FOR RETAILER USE ONLY