Video transcript: Leasing is a tool

Note:

[upbeat music]

On screen:

Opening title:

On screen:

Leasing is a Tool

On screen:

Land Rover Financial Group logo appears.

On screen:

This video begins with talent talking to camera.

Talent on camera:

Before diving into leasing as a tool to boost sales, it's crucial to remember that leasing isn't the right fit for every customer.

Start by understanding the customer's needs, budget, and financial situation.

On screen:

Dealership footage showing customer consultation.

Talent on camera:

Discuss their income, monthly expenses, and any potential down payment.

These conversations help determine if leasing aligns with their goals and sets the stage for a seamless experience ~ happy customer.

On screen:

Dynamic graphics supporting key points.

Talent on camera:

If leasing seems like a good match, highlight its flexibility and financial advantages.

Explain how leasing allows customers to drive a new Land Rover more frequently, avoiding the hassle of long term ownership and the depreciation that can lead to negative equity.

On screen:

Side-by-side comparison: leasing vs. financing.

Talent on camera:

For budget conscious customers, emphasize the lower monthly payments compared to traditional financing since leasing only covers a portion of the vehicle's value.

Plus, lease payments often include costs like tax, title, registration, and fees, simplifying the process.

On screen:

Leasing program details visualized.

Talent on camera:

Make sure to spotlight the benefits of our specific leasing programs.

For example, the Land Rover Financial Group leasing program offers flexible mileage options and customizable plans to meet customer needs.

You can also mention One-Pay Lease for customers who prefer an upfront payment option, and the included conditional Gap Waiver, which adds peace of mind in case of a total loss.

On screen:

Customer exploring end-of-lease options.

Talent on camera:

Finally, reassure customers about the end of lease options.

They can lease another new car, purchase their leased vehicle, or return it and move on, keeping lease terms like wear and tear and mileage in mind.

Be prepared to address any concerns about leasing versus buying by highlighting how leasing offers flexibility and value.

Talent concludes:

Let's make leasing an approachable, practical option that drives customer satisfaction and retailer success.

On screen:

Land Rover Financial Group logo appears.

On screen:

*The tradename Land Rover Financial Group and the Land Rover logo are owned by Jaguar Land Rover North America, LLC (JLR) or its affiliates and are licensed to JPMorgan Chase Bank, N.A. (Chase). JLR is solely responsible for its products and services and for promotional statements about them, and is not affiliated with Chase or its affiliates. Auto finance accounts are owned by Chase and are subject to credit approval, terms and conditions.

FOR RETAILER USE ONLY